Educational Content Lead - Australia (Beyond Secondary)

Job Introduction

Location: Australia - 100% Remote / Home Working (Must permanently live in Australia & have the right to work without restrictions to apply for this role)
Pay Rate: A$33.00 per hour
Hours of work: 20 hours per week (Can be worked flexibly around teaching hours)
Contract: 12-month initial contract - Self-employed contractor. Responsible for own taxes.
Hiring Manager: Nick East
Recruiter: Charlotte Harris

First things first! What is Twinkl? What is Twinkl's mission?

Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey. Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value. We have over a million editable resources, and new content is added every day. 

Don't see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach. We support educators and children around the world, and we’re committed to transforming lives through education. Whoever you are, whatever you teach, Twinkl is here for you!

Ongoing projects/how you’ll spend your day:

Competitor and Market Monitoring

• Perform daily or weekly horizon scanning of competitor movements and take action as needed.

• Stay updated with all relevant guidance and spot opportunities through monitoring competitors and government updates. 

Innovation and Idea Generation

• Identify and develop unmissable ("brickwall") opportunities.

• Generate big ideas to solve customer pain points.

• Innovate new ideas and drive content creation through the content roadmap.

Research and Guidance

• Stay updated on current research theory and filter relevant findings to the teams.

• Support production and development teams with up-to-date guidance.

Strategy and Prioritisation

• Create and execute annual business strategies for your content lines.

• Decide on current and future priorities based on business strategies.

• Create the right content at the right time, clearly communicating resource priorities to the production team.

Collaboration and Communication

• Work collaboratively with other Educational Content Leads to ensure a cohesive content approach across the resource collection.

• Liaise with other teams and key stakeholders (e.g., marketing, innovation) to organise, communicate and promote your content.

• Execute a content linking strategy to ensure a seamless user journey through your content lines.

Performance and Insights

• Share content line successes and opportunities for improvement.

• Gather content line insights from various sources, such as Tableau, social media, email, and marketing engagement.

• Use these insights to inform decisions and identify new opportunities.

• Be responsible for the success of your content lines.

To succeed in the role, you will:

• Be deeply passionate about the subject or area you're leading and have a strong commitment to education.

• Have strong strategic planning skills to decide on priorities and create and execute annual business strategies for content lines.

• Possess a creative mindset to generate innovative ideas and drive content creation through the content roadmap.

• Be proficient in gathering and analysing insights from sources such as Tableau, social media, email, and marketing engagement.

• Liaise effectively with other teams and key stakeholders to organise, communicate, and promote your content.

In this role, you will learn:

• Agile working practices

• Data analysis and decision-making

• Customer experience and engagement

• Content management and strategy

• Market research and competitive analysis

You’ll work with:

• Other Educational Content Leads, customer-facing teams and other key areas of the business

• Education Category Managers on the top level strategy for the area

• Your production team of Content Writers, Content Editors, Graphic Designers and Illustrators

• Production Managers and Team Leaders

We're interested in anyone who meets a combination of the following: 

• 2–3 years teaching experience

• Thorough and up-to-date knowledge of key strategies and policy drivers within the Australian education system

• Experience of teaching in a secondary school setting

• Experience of delivering projects; from ideation through to completion

• Be an effective listener and communicator

• Ability to spot trends and be comfortable acting upon them

• Organised, able to work to deadlines and manages time effectively

• Essential for remote working you will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload. We recommend you use speedtest.net to check.