B2B Marketing Executive

Job Introduction

B2B Marketing Executive

Location: Sheffield, S11 - 3 days a week in the office

Salary: £25,500

We are currently seeking a highly motivated B2B Marketing Executive to drive our offering with schools and trusts. As a B2B Marketing Executive, you will be responsible for planning and execution of key marketing activities to increase the volume and quality of B2B lead generation for the school's team. 

This role will be a generalist marketing role with a key focus on social media, email marketing and content marketing - you will be a multi-talented and ambitious team member that is keen to learn and improve their skills within marketing.

To be successful in this role you will need to have excellent communication and organisational skills, as well as being commercially-minded and being able to execute the marketing strategy with a keen eye for details.

Operating in both the UK and internationally, you will be able to deliver marketing outputs to a high standard across different projects, managing multiple stakeholders from different departments and countries.

You will be joining a rapidly growing department with scope for growth and progression. If you are keen to learn new skills, and develop your marketing career in a global organisation with exciting growth ambitions, we’d love to hear from you.

Projects you will be working on: 

• Promotional and nurture email marketing

• Marketing campaign support

• International support to resellers

• Videography and copywriting of case studies

Your weekly activity could include:

• Researching key trends in education in the UK and Internationally

• Creating content for senior stakeholders in schools and trusts

• Running paid social media campaigns to boost growth of followers

• Planning and briefing emails

• Managing nurture email campaigns 

• Researching insight using social listening platforms

• Managing and actioning requests from international country managers & product managers

• Writing blogs for thought leadership using insight from research

• Outreaching to current customers and working with thought leaders to develop case studies

To succeed in the role, you will need:

• Excellent organisational skills

• Good written and verbal communications.

• Motivated to learn and improve.

• Keen interest in social media (LinkedIn)

• Eye for details

• Degree in a Marketing related discipline (Preferred)

Benefits:

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process

• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.

• Quarterly company awards programme

• Seasonal events

• Referral scheme

• Cervical and Prostate screening

• Company sick pay after 3 months of service 

• After probation - cycle-to-work scheme

• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave