Segment Manager (Secondary) - Wales

Job Introduction

Location: Sheffield HQ office / Hybrid or Fully Remote options

Annual Salary: starting at £32,000

Contract: 12 months (after successfully passing a 6 Month probationary period)

Hiring Manager: Amy Williams (Wales Country Manager)

Recruiter: Claire Bonnett

An exciting opportunity has arisen for a driven and proactive individual to join the Twinkl Cymru team at Twinkl. In this role, you will play a key part in supporting the ongoing development and growth of our Secondary school education community in Wales.

You will start in this position as a team of one, supported by many, so a proactive approach is essential. You will take an iterative approach, applying various marketing and business strategies to engage Secondary school practitioners effectively.

You will be responsible for defining, building, and managing the right marketing strategy to drive user growth within the Secondary sector in Wales.

As a commercially minded individual, you will be confident in identifying and pursuing new opportunities. You’ll also be responsible for reporting monthly and quarterly, in line with business expectations. Additionally, you will oversee the quality of the Beyond Cymru product and support the writing and editing team in their efforts.

This is a dynamic role that combines proactive strategic planning with reactive work, as the team adapts and grows to meet the needs of this market.

A typical week could involve any of the following:

• Sales and Marketing – Promoting our services to new customers and ensuring we can provide the support they need. You’ll plan and oversee our social media activity, ensuring the right messages reach our audience at the right time.

• Digital Optimisation – Evaluating the overall user experience for Secondary school practitioners in Wales on the Twinkl site, collaborating with our web and design teams to drive continuous improvement.

• Business Management and Strategy – Developing and executing plans to achieve our ambitious growth targets. You’ll work closely with the Country Manager and Education Content Lead to assess what’s working and identify areas for improvement.

• Outreach – Identifying potential brand ambassadors and engaging with schools and educational organisations to promote and raise awareness of the Beyond Cymru product.

To succeed in the role, you will have:

• In-depth knowledge of the secondary market, the new Curriculum for Wales, and its application in Secondary schools, as well as a deep understanding of our customers.

• Sound decision-making abilities and a keen eye for identifying and seizing new opportunities.

• Commercial acumen and strategic thinking, with the confidence to take calculated risks and be accountable for both successes and failures. You’ll be comfortable setting SMART targets and reporting at all levels.

• The ability to communicate a shared vision and inspire individuals and teams.

• A methodical, highly organised, and detail-oriented approach, with a strong focus on execution.

• Experience of teaching in a secondary school for over two years, with a solid understanding of the classroom environment and educational needs.

• Experience in marketing, with a solid understanding of social media marketing and how to leverage these platforms to engage and grow an audience.

You’ll work with:

• Our Wales Country Manager who will also be your line manager.

• Our Education Content Lead.

• The Twinkl Cymru production team, ensuring that our products are right for the market. 

• Our Wales Marketing Assistant. 

Please include a cover letter to help us better understand why you are interested in this role and how your skills and your experience will help you to be successful.

KPIs:

• On target growth in the Wales Secondary customer base.

• DRR as per the annual forecast.

• Forecasted growth of our online social media communities.

Requirements

We’re interested in anyone who meets one, or a combination of the following:

• The ability to speak Welsh is essential for this role.

• Experience of working in secondary settings.

• Experience of marketing a product within the education sector.

• Has an entrepreneurial mindset, can work innovatively and grasp opportunities.

Benefits

If you require adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.