Phonics Australia and New Zealand Educational Content Lead

Job Introduction

Location: Australia - 100% Remote / Home Working (Must permanently live in Australia & have the right to work without restrictions to apply for this role)

Pay Rate: $33 AUD

Contract: 12-month initial contract (Highly likely to be extended, but no guarantees) - Self-employed contractor. Responsible for own taxes.

Hours of work: 15

Hiring Manager: Charley Buck

Recruiter: Will Thom

First things first! What is Twinkl? What is Twinkl's mission?

Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

The Role:

KPIs

• Initiate one new idea for content line or resource level per month

• Achieve 100% of approved roadmap smart goals per month, 85% of ratings 4 star or above in the past month

Ongoing projects/how you’ll spend your day:

Competitor and Market Monitoring

• Perform daily or weekly horizon scanning of competitor movements and take action as needed.

• Stay updated with all relevant guidance and spot opportunities through monitoring competitors and government updates.

Innovation and Idea Generation

• Identify and develop unmissable ("brickwall") opportunities.

• Generate big ideas to solve customer pain points.

• Innovate new ideas and drive content creation through the content roadmap.

Research and Guidance

• Stay updated on current research theory and filter relevant findings to the teams.

• Support production and development teams with up-to-date guidance.

Strategy and Prioritisation

• Create and execute annual business strategies for your content lines.

• Decide on current and future priorities based on business strategies.

• Create the right content at the right time, clearly communicating resource priorities to the production team.

Collaboration and Communication

• Work collaboratively with other Educational Content Leads to ensure a cohesive content approach across the resource collection.

• Liaise with other teams and key stakeholders (e.g. marketing, product) to organise, communicate, and promote your content.

• Execute a content linking strategy to ensure a seamless user journey through your content lines.

Performance and Insights

• Share content line successes and opportunities for improvement.

• Gather content line insights from various sources, such as Tableau, social media, email, and marketing engagement.

• Use these insights to inform decisions and identify new opportunities.

• Be responsible for the success of your content lines.

To succeed in the role, you will:

• Be deeply passionate about the subject or area you're leading and have a strong commitment to education.

• Have strong strategic planning skills to decide on priorities and create and execute annual business strategies for content lines.

• Possess a creative mindset to generate innovative ideas and drive content creation through the content roadmap.

• Be proficient in gathering and analysing insights from sources such as Tableau, social media, email, and marketing engagement.

• Liaise effectively with other teams and key stakeholders to organise, communicate, and promote your content.

In this role, you will learn:

• Agile Working Practices

• Data Analysis and Decision Making

• Customer Experience and Engagement

• Content Management and Strategy

• Market Research and Competitive Analysis

You’ll work with:

• Other ECLs, customer-facing teams and key areas of the business

• Education Category Managers on the top level strategy for the area

• Your production team of Content Writers, Editors, Designers and Illustrators

• Production managers and team leaders

We're interested in anyone who meets a combination of the following: 

• 2-3 years teaching experience

• Thorough and up-to-date knowledge of key strategies and policy drivers within the Australian education system

• Knowledge of the New Zealand education system would be advantageous

• Experience of teaching phonics in a primary school setting

• Experience of delivering projects; from ideation through to completion

• Be an effective listener and communicator

• Ability to spot trends and be comfortable acting upon them

• Is organised, able to work to deadlines and manages time effectively

Essential for remote working you will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload. We recommend you use speedtest.net to check.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business and the opportunity to work with a fantastic, supportive team.  

Twinkl is proud to be an Equal Opportunities Employer. We celebrate diversity within all of our teams and are committed to continuing to build an inclusive workplace for all. If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, please include this at the foot of your cover letter. This will help us understand any modifications we may need to make to support you throughout our selection process.