Manager für Bildungscontent-Marketing - Country Manager (Austria) - Educational Resources

Job Introduction

Manager für Bildungscontent-Marketing

Location: Fully Remote / Work from Home - Must be based in Austria & have the right to work with no restrictions. Can be based anywhere in Austira.

Contract: 12-month fixed term (with potential to be renewed)

Hours: 37.5 hours per week (fully flexible working around core meetings)

Salary: 18 EURO per hour

Hiring Manager: Kirsty Williams

Recruiter: Charlotte Harris

Are you a teacher with a strong understanding of education in Austria? 

Do you have a vision for improving teaching and learning nationwide?

As Twinkl expands into new territories, we need a Country Manager to lead our efforts in Austria. This role requires smart thinking, a knack for business, and a real passion for helping teachers.

We are looking for an individual who is not only passionate about supporting educators but also deeply connected with educators across the country. A keen awareness in marketing and social media is beneficial as you will be responsible for increasing our brand presence and engaging with our audience effectively. 

You'll need to be able to spot opportunities and strategically showcase our products. It's a varied role that needs both planning and quick thinking to keep up with the changes in the market.

Key Responsibilities:

Market Entry Strategy:

• Develop and execute a market entry strategy for Twinkl in Austria.

• Utilise all available tools to showcase Twinkl's offerings and establish a strong presence in the market.

• Conduct comprehensive market research, competitor analysis, and gather insights into the local education sector.

Product Localisation and Development:

• Lead the creation of localised resources and products tailored to the needs of the targeted customer base.

• Collaborate with internal teams to ensure alignment with national curriculum standards.

Marketing and Brand Awareness:

• Develop and implement marketing strategies to increase brand awareness and customer engagement.

• Plan and execute marketing campaigns across various channels to reach target audiences effectively.

• Manage digital marketing initiatives, including social media and email marketing

• Actively seek and cultivate partnerships with local organisations and influencers to expand brand reach and credibility.

• Utilise marketing analytics to measure campaign performance and optimise strategies accordingly.

Business Growth and Performance:

• Achieve revenue targets, new customer acquisition goals, and other key performance indicators.

• Monitor market trends, identify opportunities, and make data-driven decisions to drive growth.

• Provide regular reporting on market performance and progress towards business objectives.

To success in this role, you will have a combination of the following:

• Thorough knowledge of the targeted education market and customer needs.

• Experience teaching in a primary school in Austria. 

• Entrepreneurial mindset with a proactive approach to problem-solving.

• Strong decision-making skills and ability to seize opportunities.

• Commercial acumen with a strategic mindset and risk-taking ability.

• Highly organised with a focus on execution and results.

• Tech-savvy with a good understanding of social media platforms.

• Passion for education and a commitment to Twinkl's mission of supporting those who teach

If you meet some, but not all of these requirements, we'd still love to hear from you!

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, you will be given an opportunity to let us know about this as part of the shortlisting process. This will help us to understand any modifications we may need to make to support you throughout our recruitment process.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are some of the things that make Twinkl a great place to work:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process. 

• Flexible, fully remote work around your schedule.

• As an equal opportunities employer we welcome applicants from all sections of the community regardless of age, sex, gender, ethnicity, disability, and marital status.

• Continuous Professional Development (CPD) - Our ever-evolving program includes: Monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring. 

• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world. 

Twinkl is proud to be an Equal Opportunities Employer. We celebrate diversity within all of our teams and are committed to continuing to build an inclusive workplace for all. If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.