Manažer marketingu pro vzdělávání - Country Manager - Czechia Education Resources

Job Introduction

Location: Fully Remote / Work from Home - Must be based in Czechia & have the right to work with no restrictions. Can be based anywhere in Czechia. 

Contract: 12-month fixed term (with potential to be renewed)

Hours: 37.5 hours per week (fully flexible working hours around core meetings)

Pay rate: 11 EURO per hour

Hiring Manager: Kirsty Williams

Recruiter: Charlotte Harris

Are you a teacher with a strong understanding of education in Czechia? 

Do you have a vision for improving teaching and learning nationwide?

As Twinkl continues to evolve and expand its reach in the education sector in Czechia, we are seeking a dedicated Country Manager to play a pivotal role in positioning us as the leading education resource provider in Czechia. 

We're looking for a dynamic leader with a deep understanding of Czech education and a keen eye for market needs for Czech teachers and parents. You'll be well-connected in the education sector, passionate about supporting educators, and adept at leading teams. Awareness of marketing and social media is beneficial for increasing our brand presence, while your entrepreneurial mindset and educational expertise will drive strategic product development.

This role demands quick thinking and strategic planning to navigate the evolving education landscape effectively.

Key Responsibilities:

Educational Leadership and Market Understanding:

• Demonstrate a deep understanding of the education landscape and the evolving needs of educators and learners.

• Forge strong relationships with decision-makers and educators across the country, positioning Twinkl as the go-to resource provider.

• Develop segment-specific strategies that align with Twinkl's overarching goals, leveraging insights into market needs and trends.

Product development:

• Lead the creation of localised Czech resources and products tailored to the needs of the targeted customer base.

• Collaborate with internal teams to ensure alignment with national curriculum standards in Czechia.

• Use your entrepreneurial mindset to find new opportunities in the Czech market, lead important projects, and drive Twinkl's growth forward.

Marketing and Brand Awareness:

• Strategically highlight Twinkl's products to align with educators' needs.

• Analyse marketing data to assess campaign success and refine strategies as needed.

Business Growth and Performance:

• Achieve revenue targets, new customer acquisition goals, and other key performance indicators.

• Monitor market trends, identify opportunities, and make data-driven decisions to drive growth.

• Provide regular reporting on market performance and progress towards business objectives.

We're looking for candidates with a combination of the following:

• Thorough knowledge of the education market and customer needs.

• Experience teaching in primary school in Czechia. 

• Entrepreneurial mindset with a proactive approach to problem-solving.

• Strong decision-making skills and ability to seize opportunities.

• Commercial acumen with a strategic mindset and risk-taking ability.

• Leadership and team management skills, with the ability to inspire and motivate teams to achieve excellence.

• Highly organised with a focus on execution and results.

• Mastery in marketing and social media, with a focus on increasing brand engagement and driving user acquisition.

• Passion for education and a commitment to Twinkl's mission of supporting those who teach.

If you meet some, but not all of these requirements, we'd still love to hear from you!

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, you will be given an opportunity to let us know about this as part of the shortlisting process. This will help us to understand any modifications we may need to make to support you throughout our recruitment process.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are some of the things that make Twinkl a great place to work:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process. 

• Flexible working with opportunities to work from home. 

• As an equal opportunities employer we welcome applicants from all sections of the community regardless of age, sex, gender, ethnicity, disability, and marital status.

• Continuous Professional Development (CPD) - Our ever-evolving program includes: Monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring. 

• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world. 

Twinkl is proud to be an Equal Opportunities Employer. We celebrate diversity within all of our teams and are committed to continuing to build an inclusive workplace for all. If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.