Marketing Executive - Brazil

Job Introduction

Location: Brazil - 100% Remote / Home Working (Must permanently live in Brazil & have the right to work without restrictions to apply for this role)

Pay Rate: $10 USD per hour

Contract: 12-month contract - Self-employed contractor. Responsible for own taxes.

Hours of work: 37.5 hours per week

Are you passionate about digital storytelling, creator partnerships, and scaling brand advocacy within Brazil’s education sector? Twinkl is looking for a dynamic Marketing Executive to drive a high-impact re-launch and expansion of our educational ambassador and influencer programs across the country.

In this role, you will scale our social media footprint, build vibrant creator communities, and lead multi-channel campaigns that champion our core mission: 'for educators, by educators'.

Key Responsibilities

• Influencers & Ambassadors: Co-own our influencer marketing strategy for Brazil, driving identification, outreach, and partnerships to amplify campaigns and community engagement.
• Content & Social Channels: Plan, create, and schedule localized content across Meta, TikTok, YouTube, X, Pinterest, Reddit, and WhatsApp. Assist with email, blog, webinar, and video content while monitoring weekly performance metrics.
• Campaigns & Initiatives: Maintain marketing calendars, coordinate with cross-functional teams, execute digital and offline campaigns, manage budget requests, and deliver educator-focused "surprise and delight" giveaways.
• Insights & Strategy: Collaborate on integrated campaigns to optimize the user journey, conduct social listening, improve Twinkl's discoverability across AI platforms/LLMs, and stay updated on latest marketing trends.

What We’re Looking For

• 2 - 3 years of experience in influencer marketing and brand ambassador programs.
• 3 - 4 years of marketing experience, preferably in B2C or education-focused environments.
• Experience in paid social, mobile marketing, and multi-channel strategies.
• Excellent command of the Portuguese language.
• Experience supporting full-funnel marketing strategies, leveraging data and audience research to inform decisions and track performance against KPIs.
• Strong attention to detail, creative design skills, and a solid understanding of the education industry (curriculum, policy, and teacher priorities).

Apply now:

If you’re excited by the opportunity to help shape the future of education while partnering with high-profile global brands, we’d love to hear from you. Submit your CV alongside a brief cover letter highlighting a key strategic collaboration you’ve driven and the tangible impact or results it achieved. 

About Us:

Who are we and what do we do?

At Twinkl, we believe every child deserves to feel loved, supported, and inspired to learn. Created by experienced educators for educators, our mission is simple: to help those who teach by transforming lives through education.

Trusted by teaching communities worldwide, Twinkl provides instant access to an award-winning library of over 1 million digital and printable resources. Supporting learners from birth through secondary education, our collection spans everything from daily lesson planning and assessments to leadership and wellbeing tools.

We evolve alongside the classroom, adding fresh content daily. And if you can't find exactly what you need? Just ask. Our world-class customer service team will create bespoke resources just for you, allowing you to focus on what matters most: inspiring your learners.

Whoever you are, whatever you teach, Twinkl is here for you!

#HPINDEED