Job Introduction

Marketing Manager – Latin America & Spain (UK Based)

Location: UK-Based: Fully Remote or Hybrid (Sheffield) 

Annual Salary: £40k - £43k per annum

Hours of work: 37.5 hours per week

Contract: 12 month fixed-term

Overview

Twinkl is seeking a dynamic Marketing Manager for Latin America & Spain to spearhead our growth strategy and elevate our marketing presence across these territories. In this UK-based role, you will design and execute a comprehensive full-funnel and omni-channel marketing strategy, seamlessly blending digital channels, regional communities, and impactful brand ambassador programs to maximize acquisition and retention.

This position blends strategic vision with hands-on execution. You will lead a talented regional team, cultivate thriving local communities, leverage advanced analytics, craft and report on tailored campaigns. If you thrive in fast-paced environments and want to empower educators in Latin America and Spain, we want to hear from you.

Key Responsibilities

• Strategic Leadership: Own the development and execution of the marketing strategy for Latin America and Spain, ensuring full alignment with the local country teams, Twinkl’s global priorities and brand identity.
• Data-Driven Campaigns: Lead multi-channel online and offline campaigns. Leverage advanced analytics, social listening, and social analytics tools to support regional KPIs.
• Drive Core Funnel Conversion: Track user drop-off points, help design targeted A/B tests, and optimize end-to-end subscription pathways across core touchpoints—including landing, sign-up, and checkout pages—as well as activation, onboarding and retention journeys.
• Channel Diversification: Reduce dependency on traditional acquisition channels by expanding and optimizing a diverse marketing mix, exploring emerging digital spaces, localized media partnerships, and grassroots teacher networks.
• Market Intelligence: Conduct ongoing market research and competitor analysis to deeply understand educator needs and establish Twinkl's unique market position.
• Audience Segmentation & CRM: Utilize analytics tools to refine audience targeting and personalization. Drive regional CRM strategy to enhance customer lifecycle management, increase retention, and boost lifetime value.
• Content Orchestration: Evolve the digital content strategy (including webinars, video, and user-generated content). Develop and maintain a comprehensive content calendar in collaboration with product and cross-functional marketing teams.
• Performance & Budget Management: Lead regional trade meetings, track country-specific performance (acquisition, retention, engagement), and manage marketing budgets with a strict focus on ROI and Customer Acquisition Cost (CAC).
• Brand Advocacy: Drive brand awareness and trust among teachers through impactful community initiatives, influencer partnerships, and brand ambassador programs.
• AI & Future Tech: Enhance Twinkl’s discoverability across Large Language Models (LLMs) and other emerging AI-driven platforms.
• Collaboration and Team Empowerment: Line manage, inspire, and develop a high-performing team. Collaborate closely with country managers and country-teams.

Qualifications and Experience

• 3-5 years of marketing experience, preferably in B2C, education-focused environments.
• 3-5 years experience in e-commerce and/or subscription model businesses.
• Experience in paid social and mobile marketing is highly desirable.
• Experience with multi-channel strategies, including ambassadors and influencers.
• Excellent command of the Spanish language. Portuguese is desirable. 
• Awareness of the education industry, including policy, curriculum, and teacher priorities.

Skills

• Proven ability to manage full-funnel marketing strategies, leveraging data and audience research to inform decisions and track performance against KPIs.
• Demonstrated revenue attribution skills, with experience managing marketing spend to deliver clear ROI.
• Excellent communication and collaboration skills, with experience working across teams and organisational levels.
• Strong project management skills, capable of juggling multiple priorities and deadlines.
• Proactive, creative, and solution-oriented, with the ability to take ownership of projects.
• Demonstrated ability to think strategically and creatively to solve complex marketing challenges.
• Familiarity with marketing tools, CRM and Social platforms, and analytics software.
• Proven experience in managing and developing high-performing, resilient teams to achieve marketing objectives.

How We’ll Look After You

• Enjoy 33 days of paid time off per year (pro-rata), plus watch your holiday bank grow the longer you stay with us.
• The Ultimate "Me" Day. An extra, fully paid day off dedicated entirely to you. Sleep in, binge a show, or hit the spa. No justification needed, just pure self-care.
• Want to change the world? We’ll foot the bill. Take a fully paid day every year to champion a cause close to your heart.
• Keep your money in your pocket as we give you access to a Westfield Health cash plan. Claim back cash on everyday healthcare like dentist visits, eye care, and physio.
• Big life moments deserve big support. We’ve got you covered with enhanced pay for maternity, paternity, and adoption leave.
• We’re investing in your tomorrow. Secure your future with our boosted pension contributions and total peace of mind through generous life insurance.
• Unleash a world of learning and fun! Get full, complimentary access to Twinkl for you and your family.

Apply now: 

If you want to truly own your projects and solve complex marketing challenges in the fast-paced environment of Ed-Tech, apply now!

About Us

Who are we and what do we do?

At Twinkl, we believe every child deserves to feel loved, supported, and inspired to learn. Created by experienced educators for educators, our mission is simple: to help those who teach by transforming lives through education.

Trusted by teaching communities worldwide, Twinkl provides instant access to an award-winning library of over 1 million digital and printable resources. Supporting learners from birth through secondary education, our collection spans everything from daily lesson planning and assessments to leadership and wellbeing tools.

We evolve alongside the classroom, adding fresh content daily. And if you can't find exactly what you need? Just ask. Our world-class customer service team will create bespoke resources just for you, allowing you to focus on what matters most: inspiring your learners.

Whoever you are, whatever you teach, Twinkl is here for you!