Marketing Manager - Latin America and Spain

Job Introduction

Location: UK based role

Annual Salary: £40k - £43k per annum

Hours of work: 37.5 hours per week

Contract: 12 month fixed-term

Are you a strategic and hands-on marketing leader ready to make a tangible impact on the future of education? Twinkl is seeking a dynamic Marketing Manager to spearhead our growth strategy for Latin America and Spain. Based in the UK, you will play a pivotal role in elevating our presence and empowering educators across these territories.

This is a unique opportunity to blend strategic vision with day-to-day execution. You will own the full-funnel and omni-channel marketing strategy, working to maximize acquisition and retention while leading a talented regional team. You won't just be planning; you'll be actively shaping how Twinkl connects with teachers through digital channels, regional communities, and impactful brand partnerships.

What you'll be doing:

• Strategic Leadership: Develop and execute the marketing roadmap for Latin America and Spain, ensuring full alignment with Twinkl’s global goals.
• Data-Driven Execution: Lead multi-channel campaigns using advanced analytics and social listening to drive regional KPIs.
• Audience & CRM Growth: Refine audience targeting and drive regional CRM strategies to boost customer lifetime value and retention.
• Content & Brand Advocacy: Evolve our digital content strategy (webinars, video, UGC) and drive trust through community initiatives, influencer partnerships, and ambassador programs.
• Market Innovation: Explore emerging digital spaces, AI-driven platforms, and localized media partnerships to reduce dependency on traditional acquisition channels.
• Performance Management: Manage regional budgets with a focus on ROI and CAC, while leading the regional team toward shared success.

What you'll bring:

• 3–5 years of marketing experience, ideally in B2C or education-focused environments.
• Strong experience in paid social, mobile marketing, and multi-channel strategies (including influencers/ambassadors).
• Excellent command of Spanish is essential; Portuguese is highly desirable.
• A strategic mindset, with proven ability to manage complex projects, analyse data, and report on ROI.
• Experience in managing and developing high-performing, resilient teams.
• Knowledge and experience of working with AI tools

How We’ll Look After You

• Enjoy 33 days of paid time off per year (pro-rata), plus watch your holiday bank grow the longer you stay with us.
• The Ultimate "Me" Day. An extra, fully paid day off dedicated entirely to you. Sleep in, binge a show, or hit the spa. No justification needed, just pure self-care.
• Want to change the world? We’ll foot the bill. Take a fully paid day every year to champion a cause close to your heart.
• Keep your money in your pocket as we give you access to a Westfield Health cash plan. Claim back cash on everyday healthcare like dentist visits, eye care, and physio.
• Big life moments deserve big support. We’ve got you covered with enhanced pay for maternity, paternity, and adoption leave.
• We’re investing in your tomorrow. Secure your future with our boosted pension contributions and total peace of mind through generous life insurance.
• Unleash a world of learning and fun! Get full, complimentary access to Twinkl for you and your family.

If you want to truly own your projects and solve complex marketing challenges in the fast-paced environment of Ed-Tech, apply now!