Marketing Manager - England (Maternity Cover - 12 months Fixed Term contract)

Job Introduction

Marketing Manager – England Specialist & Other (B2C)

Location: UK, Remote
Contract: Full Time, 12-Month FTC
Salary: £35,000–£45,000
Recruiter: James Cook

We’re looking for a proactive and commercially minded Marketing Manager to lead marketing activity across Twinkl’s England Specialist & Other educator segments, including SEND, EAL, Tutors, Secondary, Supply, Childminders, and ECTs.

This role will own the full-funnel marketing strategy, driving customer acquisition, engagement, retention, and revenue growth through data-driven campaigns and audience-focused marketing.

You’ll work closely with product, CRM, content, growth, and commercial teams to deliver impactful campaigns, improve customer journeys, and strengthen Twinkl’s educator-first brand.

Key Responsibilities

• Lead and deliver multi-channel marketing campaigns
• Drive audience growth, engagement, and retention
• Use data and insights to optimise performance and ROI
• Manage CRM, content, social, and influencer strategies
• Support product launches and go-to-market activity
• Manage and develop Segment Managers and Marketing Executives

What We’re Looking For

• 3–5 years’ marketing experience, ideally within B2C or education
• Experience delivering full-funnel marketing campaigns
• Strong analytical, commercial, and stakeholder management skills
• Experience with CRM systems, marketing tools, and analytics platforms
• Ability to manage multiple projects in a fast-paced environment
• Experience leading or mentoring team members

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Company sick pay after 3 months of service 
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave

This is a fantastic opportunity to join a collaborative, fast-growing business where you can make a real impact across Twinkl’s England markets.