Job Introduction

Location: USA - 100% Remote / Home Working (Must permanently live in U.S. & have the right to work without restrictions to apply for this role)

Preferred Time Zones: EST or CST

Pay Rate: $55,000 - $58,000

Contract: Permanent, full-time

Hours of work: 37.5

First things first! What is Twinkl? What is Twinkl's mission?

Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

The Role:

At Twinkl, our mission is simple: help those who teach. As a Customer Marketing Coordinator, you’ll play a key role in bringing that mission to life through thoughtful, engaging communications that connect educators with the resources they need.

You’ll work closely with the Senior Customer Marketing Manager to plan, build, and launch email campaigns that help educators discover new resources, get more value from their membership, and stay inspired in their teaching journey.

You’ll be joining a small but mighty U.S. marketing team, where everyone rolls up their sleeves, collaborates closely, and gets to see the impact of their work in real time!. This is a great opportunity for someone who wants hands-on experience in lifecycle marketing, CRM campaigns, process improvements, and customer engagement while learning how marketing works in a fast-moving, startup-style environment.

We’re looking for someone who is curious, proactive, and a little scrappy. If you enjoy figuring things out, improving processes, and helping campaigns run smoothly from idea to send, you’ll fit right in.

Key Responsibilities:

Email & Campaign Execution

• Build and schedule customer email campaigns, including weekly newsletters, product announcements, and lifecycle campaigns

• Coordinate campaign setup within the CRM, ensuring segmentation, personalization, and timing are correct 

• Conduct campaign QA and testing to ensure accuracy across links, personalization, and design

• Work with global teams to ensure campaigns are scheduled and deployed correctly

Campaign Development

• Creatively support the development engaging email campaigns aligned to customer needs

• Help surface relevant Twinkl resources, seasonal content, and educator trends for campaigns

• Assist with campaign copywriting and email content creation
  
  

Performance & Optimization

• Track campaign performance including open rates, CTR, and engagement 

• Support A/B testing efforts to improve subject lines, layouts, and messaging

• Share insights and recommendations to continuously improve campaign performance
  
  

Cross-Team Collaboration

• Partner with content teams to identify high-quality resources to feature in campaigns

• Supporting template evolution by identifying design opportunities to improve our brand awareness

• Collaborate with CRM and data teams towards accurate audience segmentation

Process & Operational Support

• Help maintain the campaign calendar and scheduling workflows

• Identify opportunities to streamline processes and improve campaign execution

• Support documentation of campaign processes and CRM workflows

About You

• You have 2–4 years of experience in marketing, CRM, or email marketing

• You have hands-on experience working with CRM platforms and audience segmentation

• You’re someone excited about presenting your work and learnings to your team!

• You’re excited to grow your skills in customer marketing and lifecycle strategy

• You’re organized and detail-oriented, with a strong eye for accuracy before campaigns go out

• You’re resourceful and proactive, enjoy solving problems.

• You have experience representing a brand at events, conferences, or booths, and enjoy engaging directly with educators or customers

Bonus Experience

• Experience supporting content marketing or digital campaigns

• Startup experience

• Have a background in teaching or education, or experience working closely with educators 

Why Join Twinkl?

You’ll be joining a mission-driven team working to support educators and students around the world. You’ll gain hands-on experience across CRM, lifecycle marketing, and customer engagement, while helping teachers access the resources they need to inspire the next generation.