Senior Product Marketing Executive

Job Introduction

Location: UK, Remote

Annual Salary: £28,000 - £34,850

Hours of work: 37.5 per week

Contract: 12 month fixed term

Line Manager: Calum Smith

Recruiter: Frazer Morton

Are you a dynamic, results-oriented Product Marketing Executive ready to take on a strategic, global role? Twinkl is looking for a talented individual to join our UK-based team and drive product awareness, adoption, and customer engagement for Twinkl's innovative solutions across digital and physical products.
In this pivotal 12-month contract, you will be instrumental in developing and executing product marketing strategies that make a real-world impact in the education sector.

What You'll Be Doing:

• Lead Strategy: Drive the development and execution of impactful, data-led product marketing strategies.
• Create Content: Develop engaging, customer-focused content (website copy, product pages, blogs, presentations) that ensures consistent and powerful storytelling.
• Own the Journey: Build and maintain detailed customer journey maps, optimizing post-engagement programmes, follow-up communications, re-engagement, and lifecycle campaigns to encourage ongoing product usage.
• Analyse & Optimize: Manage the product lifecycle through continuous, data-led initiatives, analysing campaign performance, and translating insights into clear recommendations to improve effectiveness and ROI.
• Collaborate: Act as the voice of the product internally, partnering closely with Product, Design, and Engineering teams, and communicating performance and strategic insights to stakeholders.
• Stay Ahead: Proactively identify new ways to engage and support customers by staying close to marketing and education technology trends.

What You'll Bring:

• Proven experience in a product marketing role, specifically with both digital and physical products.
• A background in developing and executing integrated product marketing strategies and campaigns.
• Expertise in CRM and lifecycle marketing, with an understanding of marketing levers to influence lifecycle stages, including experience with RFM segmentation.
• A strategic mindset, capable of translating business goals into effective product marketing strategies.
• Excellent communication and interpersonal skills for effective cross-functional collaboration.
• A deep understanding of the education sector and the digital marketing landscape.
• Proficiency in using marketing analytics tools and platforms to measure performance and ROI.
• A passion for data-driven marketing decisions and innovative, creative approaches.
• Strong project management skills, focused on delivering impactful activations.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Company sick pay after 3 months of service 
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave

Ready to lead the future of product marketing at Twinkl? Apply now!

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