Marketing Executive (Romania)

Job Introduction

Location: Romania- 100% Remote / Home Working (Must permanently live in Romania & have the right to work without restrictions to apply for this role)

Pay Rate: 10 Euros per hour

Contract: 12-month contract - Self-employed contractor. Responsible for own taxes.

Hours of work: 37.5 hours a week

Hiring Manager: Rocio Casares

Recruiter: Claire Bonnett

Are you a passionate marketing expert ready to make a significant impact in the education sector?

Twinkl is seeking a dynamic and results-driven Marketing Executive to lead the delivery and execution of our marketing strategy in Romania. This pivotal role is responsible for driving day-to-day activations across social media (with a focus on platforms like TikTok, YouTube, Pinterest and Meta), community engagement, content production, and multi-channel campaigns.

If you are a creative strategist who thrives on growing engagement, building advocacy, and championing an 'educator-first' approach, this is your chance to shape our brand presence and maximise product adoption in a key international market. Join us in strengthening Twinkl's credibility and presence among educators across Romania!

Overview

The Marketing Executive supports the delivery and execution of Twinkl’s marketing strategy for Romania, focusing on social media, community engagement, content production, and multi-channel campaigns. 

This role drives day-to-day activations, helping to grow engagement, advocacy, and product adoption while ensuring all initiatives reflect Twinkl’s educator-first approach and brand values.

Key Responsibilities

• Drive the planning and execution of Romania’s marketing campaigns and tactics across digital and offline channels, ensuring alignment with Romania’s KPIs and Twinkl’s brand.
  
  

• Maintain content and marketing calendars, coordinating with product, content, and marketing teams to deliver timely and consistent activations.
  
  

• Co-own the social media and community strategy for Romania, driving engagement, growth, and advocacy.
  
  

• Plan, create, and schedule content for social channels (especially TikTok, YouTube, Pinterest and Meta) that reflects Twinkl’s brand, educator-first approach, and Romania’s priorities.
  
  

• Execute ambassador programs, community-led initiatives, and educator engagement campaigns to strengthen Twinkl’s presence, credibility, and user-generated content.
  
  

• Co-own the influencer marketing strategy for Romania, driving influencer sourcing and outreach to build partnerships that amplify campaigns and community engagement.
  
  

• Deliver “surprise and delight” initiatives, including giveaways and engagement activities tailored to educator motivations.
  
  

• Monitor social and community performance metrics, reporting weekly on engagement, reach, and impact to inform optimisation.
  
  

• Conduct social listening and trend monitoring to identify opportunities, inform content, and support the Marketing Manager in campaign strategy.
  
  

• Assist in content creation for email, blog, webinar, video, and other marketing channels, ensuring timely delivery and alignment with Twinkl’s brand values.
  
  

• Support the Marketing Manager with reporting on campaign and channel performance.
  
  

• Collaborate with product marketing on integrated campaigns that optimise the user journey from onsite experiences to online and offline activations, maximising adoption and engagement with Twinkl resources.
  
  

• Ensure all marketing initiatives consistently reinforce Twinkl’s brand, thought leadership, and educator-first approach, embodying our philosophy: for educators, by educators.
  
  

• Improve Twinkl’s discoverability across LLMs and other AI-driven platforms.
  
  

• Collaborate with the central growth, strategic partnerships, and cross-functional teams (including product development) to align go-to-market strategies with broader business objectives and continuously optimise the marketing funnel.
  
  

• Stay up-to-date on the latest marketing trends, technologies, and sector developments to ensure Twinkl remains competitive and innovative.
  
  

KPIs: 

• Social KPI for all social platforms:

• Reach increase 15% YoY

• ER increase by 15% YoY 

• Followers increase by 15% YoY 

• 30-35% of prospects generated via the following channels: social media, referral, influencers, ambassadors, direct, branded search, ChatGPT and campaigns (based on UTMs) by the EY26

• Increase earned mentions  by 15% YoY 

• Activate 3-5 influencers or ambassadors per month. 

Essential for remote working 

• Essential for remote working- You will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload. We recommend you use speedtest.net to check

Please apply with your CV and a covering letter outlining how you meet the requirements of the role. 

Our Recruitment Process

Apply > Screening Call > 48 hour task > 60 minute online interview > Offer