Senior Marketing Executive (International)

Job Introduction

Senior Marketing Executive (International Schools)

Location: UK (Hybrid/Remote)

Hours: 37.5 per week

Contract: Permanent

Report to: Head of B2B Marketing

Job Overview:

We are looking for a dynamic and experienced Senior Marketing Executive to lead our marketing activity to international schools. You’ll be responsible for generating high-quality leads through well-targeted multichannel campaigns and also managing campaign budgets and timelines.

This role will work closely with our local B2B Sales and Product teams as well as the central B2B Marketing team, and reports into the Head of B2B Marketing. This is an exciting opportunity in a fast-growing area of business for Twinkl. You’ll need to be proactive, commercially minded and excellent at balancing strategic thinking with hands-on delivery. You will be experienced with using insight to drive decisions and developing marketing activities that directly impact commercial growth, across different channels, territories and cultures.

You will be responsible for ensuring the Twinkl brand is appropriately presented for the B2B marketplaces, and emphasising the strong localisation of our content. Using effectively localised and segmented marketing tactics to generate high-quality leads for the local sales team.

In joining Twinkl you’ll become part of a collaborative B2B team that values experimentation, agility and learning.

Key Responsibilities:

• Campaign strategy and execution: develop and implement marketing campaigns tailored to the International schools markets including across the Middle East, APAC and United States ensuring cultural relevance and alignment with regional educational standards. 

• Brand representation: maintain and enhance Twinkl’s brand presence, highlighting our commitment to localised educational content

• Lead generation: design and execute strategies to generate high-quality leads, collaborating closely with the B2B sales team to align marketing efforts with sales objectives

• Stakeholder collaboration: work in tandem with the Country Managers and Head of B2B Marketing to understand market nuances and develop targeted marketing campaigns for these regions to support pipeline development

• Performance analysis: monitor and analyse campaign performance, utilising data-driven insights to optimise marketing activities

• Budget management: manage the marketing budget for the region, ensuring optimal allocation of resources for maximum ROI

• Work with rev ops to ensure good data quality and reporting across international territories

Qualifications and Skills:

• 3+ years experience in B2B marketing, preferably within the education sector selling to international private schools or related industries

• Demonstrated experience in developing and executing lead generation strategies

• Proven ability to manage digital marketing activity including LinkedIn, Meta and Google

• Strong project management skills with the ability to manage multiple projects and stakeholders simultaneously

• Strong ability to work collaboratively with cross-functional teams and stakeholders, including across time zones

• Proficient in analysing marketing data to inform decision making and strategy

• Ability to move autonomously, managing multiple projects simultaneously

• Experience with CRM and marketing tools (e.g. Hubspot and Sprinklr) 

We can offer you:

• A key role in a fast-paced, ambitious and innovating marketing team

• The opportunity to shape the Twinkl brand for a B2B market 

• Plenty of development and progression opportunities within a thriving digital business

Benefits: 

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. 

Here’s a couple of the things that make Twinkl a great place to be: 

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process 

• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents. 

• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions

• Quarterly company awards programme 

• Seasonal events 

• Referral scheme 

• Cervical and Prostate screening

• Company sick pay after 3 months of service 

• After probation - cycle-to-work scheme 

• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave