Marketing Manager (International)

Job Introduction

Marketing Manager (International)

Location: UK (Hybrid/Remote)

Hours: 37.5 per week

Contract: Permanent

Report to: Head of B2B Marketing

Starting salary £35,500 per annum

Job Overview:

We are looking for a strategic and results-driven Marketing Manager to spearhead our marketing activity to international schools. You’ll be responsible for defining the overarching marketing strategy to drive high-quality lead generation and commercial growth across global markets.

This role will work closely with our local B2B Sales and Product teams as well as the central B2B Marketing team, and reports into the Head of B2B Marketing. This role requires a commercially-minded leader who can balance high-level strategic planning with the oversight of hands-on delivery. You will use deep market insights to drive decision-making and develop sophisticated marketing activities that resonate across diverse cultures and territories.

You will be responsible for ensuring the Twinkl brand is appropriately presented for the B2B marketplaces, and emphasising the strong localisation of our content. Using effectively localised and segmented marketing tactics to generate high-quality leads for the local sales team.

In joining Twinkl you’ll become part of a collaborative B2B team that values experimentation, agility and learning.

Key Responsibilities:

• Strategic strategy and ownership: lead the development and implementation of comprehensive marketing strategies tailored to international markets (including Middle East, APAC and United States), ensuring global brand consistency and regional relevance.

• Commercial growth and lead generation: design and execute strategies to generate high-quality leads, collaborating closely with the B2B sales team to ensure marketing activities directly fuel sales pipeline and meet ambitious revenue targets.

• Brand guardianship: maintain and enhance Twinkl’s brand presence, highlighting our commitment to localised educational content

• Stakeholder collaboration: work in tandem with the Country Managers and Head of B2B Marketing to understand market nuances and develop high-impact campaigns that support global business objectives.

• Performance and data optimisation: monitor global campaign performance and ROI, using data-driven insights to pivot strategies and optimise marketing spend across all international channels

• Budget and resource management: Accountability for the international marketing budget, ensuring the most effective allocation of resources to maximise global ROI

• Work with rev ops to maintain superior data quality and sophisticated reporting standards across all international territories

Qualifications and Skills:

• 5+ years experience in B2B marketing (ideally with 1 or 2 years in a management or lead capacity) preferably within the education sector or international private school markets

• Demonstrated experience in developing and executing lead generation strategies

• Proven ability to manage digital marketing activity including LinkedIn, Meta and Google

• Strong project management skills with the ability to manage multiple projects and stakeholders simultaneously

• Strong ability to work collaboratively with cross-functional teams and stakeholders, including across time zones

• Proficient in analysing marketing data to inform decision making and strategy

• Ability to move autonomously, managing multiple projects simultaneously

• Experience with CRM and marketing tools (e.g. Hubspot and Sprinklr) 

Benefits: 

In return for everything you can bring, we can offer you

• A key role in a fast-paced, ambitious and innovating marketing team

• The opportunity to shape the Twinkl brand for a B2B market 

• Plenty of development and progression opportunities within a thriving digital business

Here’s a couple of the things that make Twinkl a great place to be: 

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process 

• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents. 

• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions

• Quarterly company awards programme 

• Seasonal events 

• Referral scheme 

• Cervical and Prostate screening

• Company sick pay after 3 months of service 

• After probation - cycle-to-work scheme 

• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave