Educational Content Lead - Global Curriculum (IB PYP)

Job Introduction

Location: Remote UK-
Contract: 12-month fixed term
Hours: 20 hours per week

Educational Content Lead - Global Curriculum

Join the Twink team as an Educational Content Lead (ECL), a remote, UK-based position on a 12-month fixed-term contract for 20 hours per week. This critical role leads the development of global curriculum content, particularly focused on the International Baccalaureate Primary Years Programme. We are seeking a passionate and strategic individual with a minimum of 5 years of IB PYP teaching or leadership experience to drive innovation and ensure our resources meet the highest standards of inquiry-based learning and international-mindedness for primary schools worldwide.

Ongoing projects / how you’ll spend your day

Competitor and Market Monitoring

• Track International School resource providers globally and monitor shifts in curriculum adoption.

• Stay updated with International Baccalaureate Organization (IBO) guidance and any other International School updates to ensure compliance and relevance.

• Spot opportunities to meet the needs of bilingual and international schools globally. 
  
  

Innovation and Idea Generation

• Identify and develop “brickwall” opportunities that International Primary schools cannot do without.

• Create engaging, inquiry-based content that addresses key PYP transdisciplinary themes and learner profile attributes.

• Innovate to support multilingual contexts and cultural diversity globally. 
  
  

Research and Guidance

• Stay informed on current IB pedagogy and research in inquiry-based learning, concept-based curriculum, and formative assessment.

• Filter and share key findings with writers and editors to ensure resources reflect IB standards.

• Provide guidance on localisation for International schools globally. 
  
  

Strategy and Prioritisation

• Develop and execute an annual business strategy for IPS content,  aligned with overall company goals.

• Prioritise key subject areas, year levels, and language variations (e.g., English/bilingual resources).

• Clearly communicate content priorities to production teams for maximum impact.
  
  

Collaboration and Communication

• Work closely with ECLs in other curriculum areas to ensure cohesion with global content collections.

• Partner with Country and Regional Managers to align content strategy with market needs.

• Collaborate with marketing and product teams to ensure effective promotion and customer engagement.
  
  

Performance and Insights

• Monitor the success of IPS content lines using data (Tableau, marketing engagement, customer feedback).

• Share learnings and propose adjustments for continuous improvement.

• Identify unmet needs of International Primary schools and develop solutions.
  
  

To succeed in the role, you will:

• Be deeply passionate about IB PYP and International School Curriculum and its mission to foster inquiry, international-mindedness, and lifelong learning.

• Have strong strategic planning skills to prioritise and execute regional content strategies.

• Bring creativity to generate innovative, inquiry-driven content ideas for teachers and learners.

• Be proficient in analysing user insights to guide decision-making.

• Communicate effectively with diverse stakeholders across multiple regions and cultures.
  
  

In this role, you will learn:

• Agile practices in international content development.

• Advanced data-driven decision making.

• Customer engagement strategies for International Primary Schools. 

• Curriculum localisation for diverse international education markets.
  
  

You’ll work with:

• Other ECLs, customer-facing teams, and key business areas.

• The Senior Manager for Exploratory Markets, Regional and Country Managers, and Marketing teams.

• A production team of content writers, editors, designers, and illustrators.

• Production managers and education content managers.

KPIs

• Generate one new International School content line or resource level per month tailored to International Schools. 

• Achieve 100% of approved roadmap SMART goals per month.

• Ensure all Global Curriculum content lines achieve their conversion, upgrade, returning user, download, ratings, and ROI metric targets.

• Maintain an NPS of +80 monthly for all Global Curriculum content lines.
  
  

We’re interested in anyone who meets a combination of the following:

• Minimum 5 years of IB PYP teaching or leadership experience

• Strong knowledge of IB philosophy, frameworks, and assessment approaches.

• Experience delivering projects from ideation through to completion.

• Ability to identify educational trends and adapt strategy quickly.

• Organised, deadline-driven, and skilled in managing multiple priorities.

• Excellent communication and collaboration skills across cultures.

• Access to a reliable internet connection (at least 6mb download, 1mb upload).
  
  

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service 
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave