Senior SEO Manager (US Market)

Job Introduction

Senior SEO Manager (USA Market)

Location: Twinkl HQ, Sheffield, Hybrid or Remote (UK)

Annual Salary: £60,000+ dependent on experience

Contract: Permanent, 37.5 hours per week, flexible working hours with core business hours 10am-2pm, Mon-Fri

Line Manager: Will Bond 

Recruiter: Charlotte Harris

We’re looking for a strategic leader to take ownership of our ambitious US growth marketing strategy. You’ll be taking a leading role in developing our SEO and content strategy, driving Twinkl’s organic share of search to the point of rivalling the largest EdTech players in the market. Through maximising our growth across the US, you’ll help millions of educators provide the best education to learners and support them in building a better, healthier work-life balance.

The role requires expertise in driving both on and off-page SEO performance in order to achieve ambitious organic growth goals. You’ll be highly results orientated, capable of evidencing previous organic successes you’ve delivered and have experience providing routine reporting to senior stakeholders on progress towards growth objectives.

You’ll have the independence and proactive vision to utilise every tool at your disposal to generate greater organic reach, traffic and conversions. Leveraging a team of SEO professionals focused on identifying keyword opportunities and executing link building campaigns, you’ll demonstrate strong ROI from your people and processes.

This role would suit someone who is data-driven and highly analytical, but also loves a challenge. We’re looking for someone with knowledge of what it takes to be a great leader, a keen eye for opportunity and a passion for experimentation. You’ll be constantly on the lookout for new areas of opportunity to supercharge growth and get the edge up on our competitors.

To achieve your goals, you will work closely with our Head of Organic Growth (Will Bond), Head of Growth Marketing (Rachael Sprague), US Country Manager (Jude Schroeder), Senior Technical SEO Manager (Paul Beer), Senior Curation Manager (Hannah Coe) and more.

Ongoing projects/how you’ll spend your day:

• Ownership of Twinkl’s US SEO strategy and tactic deployment; you and your team will have the autonomy to push forward with the projects that you think will have the greatest organic impact.
• Experimenting with new and refined tactics within your team; you’ll be pivotal in the roll-out of A/B tests targeting improved organic rankings, CTR and CVR.
• Optimising targets, systems and processes for your team to ensure optimal ways of working for growing the US market.
• Reporting on performance for Twinkl’s most exciting area of growth to senior stakeholders both within the department as well as C-Suite.
• Working alongside PPC-focused stakeholders to ensure maximum acquisition without cannibalisation; your strategies will be perfectly aligned to generate the greatest conversion opportunity possible.
• Leading a team of SEO professionals, ensuring that every member of the team continually develops their skillset across critical areas of Growth Marketing.
• Ever-refining overarching organic processes, workflows and strategy documents.
• Meeting with stakeholders across the business to receive and share critical insights.

Requirements

• Proven track record of successfully developing and implementing SEO tactics and process, significantly improving organic search performance for online businesses (including Twinkl) as a result.
• Extensive knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay informed of news and trends in SEO and growth marketing - you keep in the loop on the latest changes within the industry.
• Experience implementing successful large-scale SEO initiatives, including external link acquisition, site architecture and international localisation. You’ll be able to recall tangible results you achieved in previous roles as a result of your activities.
• Ability to work cross-functionally with other departments to drive growth.
• Have ideally delivered impact for sites targeting a US audience.
• Understanding of vital SEO and marketing analytics and research platforms, including Google Analytics, Google Search Console, SEMrush and Ahrefs.

To succeed in the role, you will:

• Be an exemplary leader, and strive to achieve all of Twinkl’s leadership promises.
• Report clearly on progress to objectives, improvements to return on investment and justify your strategy accordingly. 
• Deliver maximum efficiency by developing best practices within the team.
• Be solution-focused, able to calmly and rationally tackle challenges and complex problems as they arise.

As a leader at Twinkl, you will: 

• Recognise that there is no "one size fits all" approach to leadership, taking the time to get to know each team member personally to understand their strengths, interests and ambitions
• Hold 1:1s regularly with your team to discuss and evaluate performance, collaborating on a roadmap for their development
• Manage HR processes and administration for your team (eg. contract/salary reviews, holiday requests etc.)
• Communicate key business messages, owning the narrative on decisions made and ensuring effective feedback

We're interested in anyone who meets one, or a combination of the following: 

• Senior strategic SEO experience in a fast-paced environment
• Multiple years people management experience
• Experience targeting a US audience via organic search
• Has executed on significant organic planning and strategy

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.

Benefits: