Marketing Assistant - Poland

Job Introduction

Job Title: Marketing Assistant - Poland 
Location: Poland (Fully Remote)
Hours: 37.5 per week
Contract: 12-month fixed term (with potential for renewal based on performance and impact)
Salary: €8–9/hour
Recruiter: James Cook

About Twinkl

Twinkl is a global educational publisher dedicated to supporting educators, parents, and learners everywhere. We provide high-quality digital and physical resources that save teachers’ time, inspire creativity, and support learning across all ages. Twinkl is purpose-driven, people-first, and committed to helping educators in every market we operate in to make a real difference every day.

Role Overview

We are looking for a proactive, adaptable, and hands-on Marketing Assistant to join our Poland team. You will play a key role in shaping Twinkl’s marketing strategy locally, gathering educator insights, running campaigns, engaging communities, and producing impactful content. This is a highly practical role that requires initiative, flexibility, and a strong understanding of Polish educators’ needs.

Key Responsibilities:

Voice of the Customer

• Gather and share insights from Polish educators, school leaders, and communities to guide content, campaigns, and marketing strategy.
  
  

• Monitor trends, competitor activity, and conversations on social media and online communities to identify opportunities.
  
  

• Translate audience insights into actionable plans that enhance educator engagement and campaign effectiveness.
  
  

Social Media, Communities & Influencer Engagement

• Develop and execute social media tactics tailored to Polish audiences across Meta, TikTok, YouTube, X, Pinterest, and other platforms.
  
  

• Engage educators, foster meaningful conversations, and support Twinkl ambassador programs and community campaigns.
  
  

• Identify and reach out to local influencers to support campaigns and increase brand visibility.
  
  

• Support campaign execution across social media, community channels, and email marketing.
  
  

• Monitor and report weekly on engagement, reach, and other key social metrics.
  
  

Marketing Content Production

• Produce high-quality, insight-driven content for webinars, email campaigns, blogs, and social media.
  
  

• Curate and highlight educator stories that showcase authentic experiences and community voices.
  
  

• Optimise content for AI-driven platforms and ensure discoverability by Polish educators.
  
  

• Ensure all content aligns with Twinkl’s brand, voice, and educator-first philosophy.
  
  

KPIs & Success Metrics

• Growth in social media reach, engagement rate, followers, and traffic.
  
  

• Delivery of high-quality content for owned channels (emails, blogs, webinars).
  
  

• Achieve 3–5 earned mentions or influencer activations per month.
  
  

Preferred Candidate Profile

• Experience in marketing, ideally in the educational sector, with understanding of teacher pain points.
  
  

• Adaptable, flexible, fast learner, and able to take initiative in a fast-paced environment.
  
  

• Experience running multi-channel marketing campaigns, including email marketing.
  
  

• Awareness of marketing funnels and conversion optimisation.
  
  

• Experience working with ambassadors or influencers (highly desirable).
  
  

• Experience with social listening tools to track trends and audience engagement (highly desirable).
  
  

Why Twinkl?

• Be part of a growing, purpose-driven company making a real impact on education in Poland.
  
  

• Work in a friendly, inclusive, and supportive culture.
  
  

• Opportunity to develop marketing skills across campaigns, social media, content creation, and community engagement.
  
  

• Recognition through quarterly awards, charity initiatives, and professional development opportunities.
  
  

To Apply: 
Please send over your CV and a cover letter outlining how you meet the requirements of the role listed in the Qualifications and Skills section of the job description.