CRM Specialist

Job Introduction

CRM Specialist

Location: Fully Remote
Salary: £32,000–£34,000
Contract: Permanent, Full-time
Hours: Monday–Friday, 37.5 hours per week
Recruiter: James Cook

We’re looking for a data-driven and strategically minded CRM Specialist to support and optimise Twinkl’s triggered email strategy.

In this role, you’ll focus on improving onboarding, engagement, and retention for trial and paying users through high-impact automated email journeys. You’ll work closely with marketing, product, analytics, and content teams to test, analyse, and scale CRM activity that drives meaningful user engagement.

Key Responsibilities

• Manage and optimise triggered email journeys
• Design and run AB tests across email campaigns
• Analyse CRM performance data and provide actionable insights
• Improve onboarding, engagement, and retention strategies
• Collaborate with cross-functional teams to drive CRM performance
• Support CRM best practices through training and documentation

What We’re Looking For

• Strong analytical mindset and confidence working with data
• Experience with CRM platforms and email automation
• Strong written communication and copywriting skills
• Experience with analytics tools such as Google Analytics, Looker Studio, or Tableau
• Ability to manage multiple projects and stakeholders
• Collaborative and solutions-focused approach

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Company sick pay after 3 months of service 
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave

This is a fantastic opportunity to join a collaborative team and make a measurable impact on customer engagement and retention at scale.