Country Manager - Australia

Job Introduction

Job Title: Australia Country Manager

Location: Remote - Australia

Contract: Permanent

Hours: 37.5 hours per week

Salary: 120,000-150,000 AUD (DOE)

Recruitment Partner: George Thompson-Stubbs

About Twinkl:

Twinkl is a global educational publisher dedicated to supporting educators, parents and learners everywhere. Founded by teachers, for teachers, we provide world-class digital and physical resources that save time, inspire  creativity, and help those who teach make a difference every day.

Our mission is simple, to help those who teach. From early years through to further education, Twinkl’s growing family of products and services supports learning communities in more than 200 countries. We are proud to be a people-first, purpose-driven organisation that values innovation, collaboration and inclusivity. Whether through our award-winning resources, professional development, or community outreach, we are shaping the future of education together.

At Twinkl, you’ll join a team united by purpose, driven by creativity, and passionate about making education better for everyone. You’ll have the opportunity to grow your skills, shape your career and make a tangible impact every day.

Overview:

As Country Manager for Australia, you will lead Twinkl’s strategic vision, growth, and operations in the Australian market. You will develop and execute a robust country-specific strategy, oversee all functional teams, manage financial performance, and ensure Twinkl becomes the most trusted partner for educators across Australia. 

You will be an experienced leader with a deep understanding of the education sector, and well-connected within Australian educational networks. Your role will involve driving sales and customer growth, influencing product development, and ensuring the delivery of impactful solutions to Australian educators.

Key Responsibilities:

• Lead Twinkl’s strategy and growth in Australia, aligning with global goals and ensuring long-term, sustainable success.
• Represent Twinkl’s mission and values across the region, sharing insights on local education priorities and market trends.
• Oversee profit and loss with a strong focus on impact, efficiency, and financial sustainability.
• Drive collaboration across sales, marketing, customer support, and product teams to deliver exceptional results.
• Identify and capitalise on opportunities for market expansion, school memberships, and customer growth.
• Strengthen customer acquisition, retention, and re-engagement through data-led insights and proactive lifecycle management.
• Monitor market trends, competitor activity, and regulatory developments to maintain a competitive edge and strong renewal rates.
• Work closely with central B2B and partnerships teams to increase adoption and visibility across schools and institutions.
• Build and nurture relationships with educators, government bodies, and key stakeholders in the education sector.
• Represent Twinkl at key conferences, events, and forums to elevate our reputation and influence across the market.
• Shape and lead the content and product strategy for Australia, ensuring alignment with local curricula and educator needs.
• Drive localisation across resources, user experience, pricing, and marketing communications to reflect local contexts.
• Inspire, lead, and develop a high-performing local team, fostering collaboration, innovation, and well being.
• Partner with global teams to ensure alignment, knowledge-sharing, and consistent execution across functions.

Experience and skills required:

We are seeking a seasoned leader who possesses a high degree of commerciality and the drive to significantly maximise our market share and profitability in Australia. The successful candidate must demonstrate:

• Strong understanding of the Australian education system and the needs of educators.
• Prior teaching experience is highly desirable, ideally combined with school or district leadership exposure.
• Proven track record in operations, commercial, or general management within EdTech or a similar industry.
• Demonstrated success scaling a business or product in the Australian market with clear P&L accountability.
• Strategic thinker with strong analytical skills, a data-driven mindset, and entrepreneurial approach.
• Excellent communication, negotiation, and stakeholder management skills, with the ability to influence and collaborate across global teams.
• Experienced in leading and motivating cross-functional teams, driving performance and innovation.
• Commercially astute, results-oriented, and able to thrive in a fast-paced, dynamic environment.
• Passionate about education and motivated by Twinkl’s purpose to support those who teach.

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