Head of U.S. Content Strategy

Job Introduction

Location: U.S., Remote - (Must permanently live in U.S. & have the right to work without restrictions to apply for this role)

Job type: Full-time, permanent

Hours of work: 37.5

Line Manager: U.S. General Manager 

First things first! What is Twinkl? What is Twinkl's mission?

Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

Twinkl is a leading global educational publisher dedicated to helping those who teach by providing high-quality, teacher-created, curriculum-aligned resources. With a mission to inspire and empower teaching and learning, we strive to create a meaningful impact in classrooms around the world. 

As we accelerate growth in the U.S., we’re seeking a visionary Head of U.S. Education Content Strategy to define and drive content that grows and engages our audience. Ideal candidates are former educators who combine classroom insight with business and content leadership experience.

Keep reading if you:

• Combine strategic vision with hands-on execution, translating goals into actionable plans

• Bring deep knowledge of the U.S. education system as a former educator, connecting classroom realities to business strategy

• Thrive in fast-paced, high-growth environments, solving problems proactively while keeping initiatives on track

• Are a natural cross-functional communicator, building relationships across content, product, marketing, and production

Core Responsibilities:

Content Vision & Strategy:

• Define and own the strategic vision and roadmap for U.S. educational content aligned with business goals

• Establish a framework to prioritize user needs and translate insights into actionable initiatives

• Create and execute a content strategy and roadmap that drives acquisition (high-demand content) and retention (consistent, value-focused coverage)

• Drive financial performance by making strategic content decisions that balance educational impact with business outcomes

Content Performance & Insights:

• Establish the editorial standards that will drive relevance, trust, and authority

• Audit and analyze content to identify gaps, measure effectiveness, and improve engagement

• Establish measurement and feedback loops with educators and users to refine content and enhance adoption/retention

Collaboration & Leadership:

• Lead and mentor content strategists, curriculum developers, and editors

• Build and maintain a network of teacher advisors and subject matter experts to validate classroom and home effectiveness

• Work closely with Production, Marketing, Product, and Partnerships teams to maximize content impact and ensure users see the right content at the right time with the right message

Innovation & Market Awareness:

• Monitor competitor developments, market trends, and educator priorities to inform strategy

• Leverage emerging technologies (e.g., AI, adaptive learning) and pedagogical approaches to accelerate content development and support diverse learners across mainstream, homeschool, and special education contexts

We’re looking for someone with:

• Bachelor’s degree in Education, Curriculum & Instruction, or a related field (Master’s preferred)

• Former educator with deep knowledge of the U.S. K-12 curriculum; school leadership experience and familiarity with homeschool and special education a plus

• 7–10 years in content strategy, curriculum design, or educational product development, with a track record of translating educational expertise into actionable business or product outcomes

• Strong analytical and commercial skills, able to evaluate content performance, interpret data, and inform strategy

• Excellent collaboration and communication skills, with the ability to influence senior stakeholders while remaining hands-on

Example KPIs:

• Conversions: content-driven conversions and sign-ups

• Retention & Engagement: content downloads, active users, repeat visit rate, churn

• User satisfaction: positive user NPS and reviews

• Cost efficiency and scalability: content ROI and % of content reused, localized, or adapted across products/channels