Country Manager - Wales

Job Introduction

Location: Wales, Remote 

Contract: permanent

Hours: 37.5 hours per week 

Salary: starting salary £35,000

Recruiter: Claire Bonnett

Hiring Manager: Emilie Warren

Start Date: As soon as possible

We're searching for a dynamic Country Manager with a strong educational background who can position Twinkl as the leading expert in education resource provision in Wales. You'll be well-connected in the education sector, passionate about supporting educators, and adept at leading teams.

Twinkl is committed to educators' ongoing professional development and is dedicated to providing innovative resources that empower educators and enhance learning outcomes.

In this role, the Country Manager will lead the development and execution of the country-specific strategy, leveraging Twinkl's expertise and cultural and educational market knowledge to shape the educational landscape and forge strategic partnerships that enrich the learning experience for educators. You will also manage the P&L for your specific market, ensuring strategic growth and financial health.

Key Responsibilities:

Country Strategy & Thought Leadership

• Lead the development and execution of the country-specific strategy, leveraging cultural and educational market knowledge.

• Develop and execute strategic plans to achieve business objectives and maintain Twinkl's position as a market leader.

• Act as a thought leader for your country, representing Twinkl's vision and values while also providing insights on the specific needs and trends of the local market.

• Oversee the development of country-specific content lines, working in collaboration with ECLs where relevant.

• Act as the primary point of contact for all in-country government initiatives.

Business Growth & Performance

• Manage the Profit and Loss (P&L) for your specific market.

• Achieve revenue targets, new customer acquisition goals, and other key performance indicators.

• Monitor market trends, identify opportunities, and make data-driven decisions to drive growth.

• Provide regular reporting on market performance and progress towards business objectives.

Partnerships & Outreach

• Liaise with the central Strategic Partnerships team for strategic partnership opportunities.

• Proactively identify, establish, and manage micro-partnerships with local organisations, educational institutions, and other relevant entities to expand Twinkl's reach and impact. Work closely with the relevant teams to support those micro-partnerships.

• Leverage strategic partnerships to exchange expertise, create resources, and enrich the educational landscape.

Team Leadership & Cross-Functional Collaboration

• Lead and inspire a team, fostering a culture of collaboration, innovation, and excellence.

• Liaise with centralised Production and Marketing teams to ensure alignment and effective execution of the country strategy.

• Collaborate cross-functionally with internal teams to ensure alignment and effective execution of country-specific strategies and initiatives.

• Collaborate with the Product team to optimise the user journey, including navigation and pricing strategies.

B2B Growth & Collaboration

• Where appropriate, collaborate closely with our B2B team to ensure widespread adoption and penetration of school memberships across your country.

• Support the B2B team in increasing paid user acquisition from schools.

• Provide market insights to the B2B team, highlighting the value proposition for schools.

• Work closely with the B2B team to develop school-specific content lines.

To succeed in this role, you will have a combination of the following:

• Thorough knowledge of the targeted education market and customer needs.

• Good knowledge of marketing best practices.

• Strong commercial skills and strategic leadership.

• Experience in teaching, ideally as part of the Senior Leadership Team (SLT).

• Entrepreneurial mindset with a proactive approach to problem-solving.

• Strong decision-making skills and ability to seize opportunities.

• Excellent leadership and team management skills, with the ability to inspire and motivate teams to achieve excellence.

• Excellent interpersonal and communication skills, with the ability to build strong relationships with stakeholders at all levels.

• Passion for education and a commitment to Twinkl's mission of supporting those who teach.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service 
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave