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Growth Marketing Executive

Job Reference twinkl/TP/661/1361

Number of Positions:
1
Contract Type:
Full Time
Salary:
£25,000 - £35,000
Location:
Remote - UK
Closing Date:
02/08/2025
Job Category:
Growth
Region / Division:
Not Applicable
Business Unit:
Not Applicable

Job Introduction

Growth Marketing Executive


Location: Remote UK

Hours: 37.5 per week

Contract: Permanent

Salary: £25,000 - £35,000



We’re looking for a Growth Marketing Specialist to help identify, test, and scale new marketing opportunities at speed. This is a unique opportunity to take on a generalist marketing role, combining strategic vision with hands-on execution to expand Twinkl’s impact in new and existing markets. You’ll work closely with cross-functional teams and have a direct impact on how we reach and engage our global audience.



Key Responsibilities:

  • Identify and evaluate new growth opportunities: Research and assess emerging channels and strategies that align with Twinkl's target customers across various international markets

  • Experiment fast: Plan, launch, and iterate tests to validate new marketing channels and tactics

  • Performance analysis & reporting: Track key metrics, measure performance, and recommend next steps

  • Leverage AI and new technologies to improve marketing processes, automate where possible, and stay ahead of the curve

  • Stay on top of new tools, channels, innovations and marketing trends to bring fresh ideas into the team

  • Collaborate with cross-functional teams (content, paid media, product, SEO) to maximise the impact of growth initiatives

  • Own projects from end to end, maintaining speed, attention to detail, and a mindset of continual learning



Qualifications:

  • 1–3 years experience in growth marketing, digital marketing, or a related field

  • Solid understanding of marketing fundamentals, customer growth and eager to explore new channels and tactics

  • Highly competent with data-informed decision making - ability to extract key insights from available quantitative and qualitative analysis

  • Familiarity with a range of marketing channels (e.g., paid social, search, partnerships, influencer marketing, affiliate, organic strategies)

  • Entrepreneurial, self-motivated and comfortable working in a fast-paced, test-and-learn environment

  • Comfortable experimenting with new tools and emerging technologies to enhance marketing efforts

  • Experience with marketing analytics tools (e.g., GA4, Looker Studio, Tableau, Excel/Sheets)

  • Adaptable and comfortable with change, always ready to pivot based on results

  • Excellent communication skills and ability to present data-driven recommendations to stakeholders



Bonus Skills (not required, but beneficial):

  • Experience with international marketing or launching into new markets

  • Basic skills in content creation (e.g. social media, blog posts, landing pages, ad copy)

  • Familiarity with low-code / no-code tools & platforms (e.g., Zapier, Webflow, Framer)



Benefits:

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.


Here’s a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process

  • Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

  • From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.

  • Quarterly company awards programme

  • Seasonal events

  • Referral scheme

  • Cervical and Prostate screening

  • Company sick pay after 3 months of service 

  • After probation - cycle-to-work scheme

  • Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave