Senior Paid Social Executive

Job Introduction

Senior Paid Social Executive

Location: UK Remote 

Annual Salary: £40,000 - £50,000

Contract: Permanent 

In the last 14 years, Twinkl has grown into the UK's digital education giant and a global leader in Education with a team of nearly 2,000 people. We continue to explore exciting and innovative opportunities that will help the global teaching community and support our ambitious growth plans.

We are seeking a highly analytical and collaborative Paid Social Senior Executive, with a proven track record of success managing paid social activity within a startup or scaleup environment. You will play a pivotal role in executing and optimising paid social campaigns, ensuring maximum ROI and audience engagement. Working closely with our growth marketing team, you will manage budgets, analyse data, and collaborate with creative to drive Twinkl’s brand awareness and customer acquisition goals.

The ideal candidate will be data-driven, proactive, and eager to make an immediate impact.

Main responsibilities include:

• Plan, build, and optimise paid social campaigns across Meta (Facebook & Instagram), TikTok, LinkedIn, and other emerging channels, with a strong focus on LTV/CAC optimisation
• Monitor campaign performance and budgets, identifying areas for improvement and ensuring cost efficiency.
• Generate in-depth reports and actionable insights on campaign performance, KPIs, and audience trends.
• Work closely with the creative team to brief ad creatives, copy, and assets tailored to target audiences.
• Conduct A/B testing on ad creatives, messaging, and audience targeting to maximise performance.
• Stay ahead of platform updates, industry trends, and competitor activities to refine strategies.
• Collaborate with internal teams to align paid social efforts with wider marketing initiatives.

To succeed in the role, you will:

• Proven professional experience managing paid social channels within a high-performing D2C environment. Experience working with eCommerce, lead generation, or subscription-based models is a plus.
• Extensive knowledge of paid social acquisition channels, with the ability to work strategically and independently.
• Track record of success in running experiments that enhance LTV or significantly lower CPA and achieve CAC/LTV goals
• Experience collaborating closely with brand and/or creative teams to develop impactful ad concepts.
• Strong analytical skills with the ability to interpret campaign data and translate insights into action.
• Understanding of how paid social fits into the broader digital marketing ecosystem.
• Passionate about digital marketing and eager to learn and adapt in a fast-paced environment.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Strong organisational skills with the ability to manage multiple campaigns and deadlines.
• A proactive mindset, constantly looking for ways to optimise performance and efficiency.

Benefits:

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service 
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave