Senior Brand Marketing Exec

Job Introduction

Senior Brand Marketing Exec

Location: UK Remote

Hours: 37.5 per week

Contract: Permanent

Report to: Head of B2B Marketing

Job Overview:

We are looking for an ambitious and creative Sr Brand Marketing Exec to join our dynamic and growing B2B Marketing Team.

In this role you'll take ownership of the B2B brand marketing strategy, helping to shape how Twinkl is positioned to schools, Multi-Academy Trusts (MATs) and partners across all educational phases and regions. A key part of this role will be driving the exciting challenge of broadening how Twinkl is perceived – communicating our evolution from being best-known for our quality worksheets and resources, to becoming a trusted whole-school solutions provider. 

You will lead brand campaigns, ensure consistency across touchpoints, and raise Twinkl’s profile to support awareness, lead generation and growth within the B2B business. Working closely with Sales, Product, Thought Leadership and the wider Brand and Marketing teams you will help strengthen Twinkl’s reputation as an essential partner for schools.

You’ll be joining a collaborative B2B team that values experimentation, agility and learning.

Key Responsibilities:

• Develop and lead the execution of the B2B brand marketing strategy, aligning brand initiatives with business and commercial objectives

• Shape the market’s perception of Twinkl by highlighting our broader, whole-school solutions alongside our well-established core offerings

• Plan and deliver brand activations through multi-channel campaigns, including digital, print, events, branded merchandise and promotional materials

• Lead brand presence and storytelling at key industry events, conferences, exhibitions, and through podcasts, working closely with Educational Thought Leaders

• Create and manage direct mail and incentive campaigns aimed at building brand salience and generating high-quality leads

• Collaborate with Sales, Marketing, Creative and Product teams to ensure brand campaigns align with go-to-market strategies and key business priorities

• Ensure brand messaging, positioning and value propositions for B2B audiences across key markets and phases are consistently and clearly articulated 

Qualifications and Skills:

• 3+ years experience in brand marketing, brand management, or a similar role, ideally with exposure to B2B and education sectors

• Proven ability to link brand marketing activity to tangible business outcomes, including lead generation, sales pipeline contribution and revenue impact

• Strong strategic thinking skills with a track record of successfully delivering brand repositioning or expansion projects

• Exceptional written and verbal communication skills, with the ability to develop and communicate compelling narratives for different audience groups

• Strong project management skills with the ability to manage multiple projects and stakeholders simultaneously

Benefits:

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process

• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.

• Quarterly company awards programme

• Seasonal events

• Referral scheme

• Cervical and Prostate screening

• Company sick pay after 3 months of service 

• After probation - cycle-to-work scheme

• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave