Segment Manager - Inclusive Education (Twinkl Australia)

Job Introduction

Location: Australia - 100% Remote (Must be based in Australia)

Pay Rate: $33 - $37AUD/hour (DOE)

Contract: 12-month initial contract (potential to be extended) - Self-employed contractor. Responsible for own taxes. No benefits.

Hours of work: 37.5 hours per week (Flexible working, AEST)

Hiring Manager: Rebecca Usherwood

Recruiter: Charlotte Harris

First things first! What is Twinkl? What is Twinkl's mission?

Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

The Role:

Like to hustle? Ambitious and proactive? We’re looking for the right person to join the entrepreneurial teams that comprise Twinkl’s core customer segments. You will be responsible for supporting the ongoing development and growth of our Australian Inclusive and Learning Support community.

You'll start as a passionate marketeer, connecting with customers directly via various communication channels to highlight and demonstrate the benefits of Twinkl's Australia inclusive education and learning support resources. You'll be moving into this position as a team leader to a small team of marketing assistants with the support of many. You’ll need to take a rapid iterative approach, employing different marketing and business development techniques to get the message out to customers. You'll be responsible for defining, building and managing the right team to support user growth within the Australian Inclusive Learning Support segment, this being a community of inclusive educators and learning support officers and educators. You will be commercially minded and comfortable deciding where to pursue opportunities. You will be responsible for reporting monthly and quarterly in line with business expectations.

This is a very varied role that involves both proactive strategic planning and reactive work as you pivot and respond to the demands of your growing market.

A typical week could involve any of the following:

• Showing tenacity and drive, and going above and beyond to reach new customers and build your segment.
• Engaging with customers within our inclusive and learning support segment, connecting with Australian teachers and influential associations, and working alongside other Segment Managers in Australia to develop plans for potential development and direction of inclusive and special education-specific resources.
• Sales and marketing:  Spreading the word to new customers whom we can help and support! Creating and managing specific social media activity and ensuring the right messages reach our customers at the right time. Connecting with Australian teachers, large organisations and influential decision-makers within the inclusive segment, as well as those who are within a learning support role in the school community. 
• Digital optimisation – Creating and executing high-quality user experience for Australian teachers via our web and design teams and continuously improving this.
• Business management and strategy – Putting plans in place to help achieve our ambitious growth targets and working with other Segment Managers to understand what’s working and how we can improve.

To succeed in the role, you will:

• A strong entrepreneurial mindset and a propensity for action.
• Thorough knowledge of the Australian Special Educational Needs market and of our customers. 
• Have relevant and recent professional qualifications and teaching experience; Undergraduate, Postgraduate or Masters degree in primary education or appropriate equivalent degree;
• Sound decision-making skills and diligence in seizing new opportunities.
• Commercially astute and a strategic thinker who is comfortable taking calculated risks and being accountable for successes and failures.
• Ability to communicate a shared vision and motivate individuals and a team.
• Methodical, highly organised, accurate and execution focused

You’ll work with: 

• Rebecca Usherwood - Country Manager for Australia, will be your line manager and mentor.
• The Australia Segment Managers team, e.g. Early Years, Secondary, etc.
• England Segment Manager for SEN will also give you their experience, having driven this segment forward in England.

We're interested in anyone who meets one, or a combination of the following:

• Cares passionately about the Australia Inclusive Education community or strong links/ties or experience with it.
• Wants to work at 100km/h and achieve everything in a very short space of time.
• Experience marketing a product within the education sector.
• Thorough knowledge of the education system in Australia.
• A minimum of two years experience working with special needs students and/or being a learning support officer/teacher aide within a primary school.
• Understands what good prioritisation is, and values output and results.
• Is super-positive, optimistic and works well within a range of teams.
• Is resilient and can respond to internal and external feedback positively and professionally. 
• A strong entrepreneurial mindset and a propensity for action.
• Sound decision-making skills and diligent in seizing new opportunities

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.

Please note: The closing date for this role is provisional and dependent on the number of applicants received. We may close the role early if required, so please don't hesitate to submit your application.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.

• Flexible working with opportunities to work from home.

• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

• Continuous Professional Development (CPD) - Our ever-evolving program includes: Monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.

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