Senior Creative Designer – Digital Packaging

Job Introduction

Senior Creative Designer – Digital Packaging

Location: Remote UK

Line Manager / Points of Contact: Head of Creative, Head of Product Marketing

Hours: 37.5h per week

We are seeking a self-driven and innovative Senior Creative Designer to reinvent how our customers experience Twinkl resources at first glance. This unique role blends strong digital design craft with an eye for packaging, automation, and conversion-focused creativity - alongside a confident grasp of copy. While not a full copywriting role, the ideal candidate will be comfortable crafting short, impactful messaging that enhances the visual work and helps drive engagement.

The successful candidate will play a pivotal role in transforming our resource packaging/ previews (the digital equivalent of an activity book cover) into compelling visual assets that combine smart design, illustration and concise copy to increase subscriptions and product visibility. You'll work closely with our Product Marketing team and the Head of Creative to roll out a scalable system of automated templates across thousands of digital assets - relying on strong testing strategy and data insights from Product Marketing and Product/CRO teams to inform and refine creative decisions. This is a high-impact opportunity suited to an experienced mid-weight or senior designer ready to make their mark.

As a Senior Creative Designer, you will:

• Reimagine and lead the end-to-end design strategy for Twinkl’s resource packaging/preview images 

• Design visually engaging, high-converting preview templates that work at scale

• Work with product, creative, and tech teams to implement automations that simplify creative production and increase consistency

• Use existing resource artwork to create enhanced, emotionally engaging preview visuals that drive curiosity and action

• Work with teams to conduct A/B testing to optimise creative decisions based on user behaviour

• Roll out and document design systems, templates, and style guides for long-term maintainability

• Stay ahead of trends in digital packaging, subscription marketing, and automation tools to ensure Twinkl remains at the cutting edge

• Collaborate with internal teams to make data-informed creative decisions that directly impact business outcomes

• Contribute to a supportive, experimental culture that encourages bold creative thinking and iteration

• Communicate clearly with stakeholders to align expectations and champion the value of strong design

To succeed in the role, you will:

• Have a solid background in digital design and illustration, ideally with experience in subscription-based products

• Be passionate about packaging design principles and understand how to use visual storytelling to drive conversion

• Be highly motivated, proactive, and able to work independently

• Demonstrate proven experience designing at scale, with automation and templating experience as a core skill

• Bring experience testing creative (A/B, UX testing or CRO) and iterating designs for performance

• Be a collaborative communicator who thrives in cross-functional teams

• Be an innovator, excited by experimentation and evolving best practices

• Be deeply familiar with Adobe Creative Suite and Figma (or equivalent)

• Bonus: Illustration skills

• Bonus: Experience working with front-end devs or no-code automation tools

• Bonus: Experience in physical product packaging

You’ll work with:

• Head of Creative

• Head of Product Marketing

• Brand & Creative Agency Director

• Product and Engineering Teams

• Production Teams

Who this is perfect for:

This project is ideal for a Senior Creative Designer looking to take ownership of a strategic, business-critical design challenge. If you enjoy working in a fast-paced, creative environment and want to leave a lasting mark on a high-impact product, we want to hear from you.

Benefits:

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process

• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.

• Quarterly company awards programme

• Seasonal events

• Referral scheme

• Cervical and Prostate screening

• Company sick pay after 3 months of service 

• After probation - cycle-to-work scheme

• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave